The guardian Super 8 Review by peter Bradshaw he says the film was part homage, part franchise and a little dissapointing..
He says in this article that JJ Abrams is paying homage to steven spielberg because the film pays tribute to his films such as ET and close encounters
This type of poster will be seen in magazines and posters
This is a billboard of super 8
EMEDIA
Super 8 Website
Super 8 was promoted by a viral marketing campaign , this recieved a big hype before the film was released. The way in which they did this was by setting up a super 8 website and this made users find out what the film was going to be about by making games and making a section of the website called the ‘editing room’ which would ask users to peice various clips together and when completed it showed part of the movie. The video game called ‘ Portal 2’ includes a interactive trailer which involves the player in the train which was derailed in the movie and shows the carriage and the alien. http://www.youtube.com/watch?v=RkmUBa0Iucg
Super 8 Trailer
May 14 2010 – The first super 8 trailer http://www.youtube.com/watch?v=ZL4zXE-pAzs - This trailer shows the first parts of the movie and leaves a cliffhanger for all fans. This is known as the teaser trailer
March 14 2011 – The second super 8 trailer http://www.youtube.com/watch?v=tCRQQCKS7go
Was to be realised july 10th 2011 , recieved 6,241,233 views on youtube.
Broadcast
Adverts
http://www.youtube.com/watch?v=j1CzuaFQ87M – Super 8 TV Spot
http://www.youtube.com/watch?v=m_GA2tiG1TU – Super 8 theatrical trailer
http://www.youtube.com/watch?v=J-1DqrgGZiM – Cast interview with Kevin Mc Carthy
http://www.youtube.com/watch?v=BBGE4SuLUQg – Interview with Hollywood streams
The sky review show – Super 8 http://movies.sky.com/super-8/review
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