Ruby Aworinde Smith
How does the industry promote film to audiences using?
Print media
The industry can promote film using posters in newspapers to a wide range of audience depending on what type of audience they want to reach out to for example: A film such as 'Happy Feet 2' which is a children’s film targeted at a social class E between the ages of 8 -13 years old , which could be advertised in the ' Metro ' because that newspaper is free and distributed at train stations and on buses where school children who are on their way to school can read that news paper.
Film magazines which could include written interviews with the film cast, which gives an insight to the film before you have even thought about going to see it.
This poster was advertised in the ' Walking Newspaper'.
Broadcast media (TV/Radio/DVD)?
The industry can promote film by broadcast and this includes talks show, cinema, , film reviews, film awards and film premieres, schedules on television. Talk shows such as The Tonight Show with Conan O’Brien, have cast from films that has just been brought out or talk with the cast to try and get a sneaky peek before the film comes out. Advertisements on TV are the most popular way to advertise new films as they show the good bits of the film which make the audience want to watch it when released. http://www.youtube.com/watch?v=YTQRioQi9jo This is an example of a sneak peak of the movie twilight which was shown on TV before release.
E-Media
The industry can promote film by online talk shows such as these one (http://thefilmtalk.com/) This talk show provides all the episodes that has ever been listened too, and allows them to download the podcast and gives links to their twitter and face book to keep up to date with the latest films and reviews and critic comments. Emedia ranges from social networking sites such as twitter and face book which keeps fans interactive to bringing out games for that specific film, like in Super 8 http://www.youtube.com/watch?v=nMIai5t_K90. Not forgetting websites, trailers and advertisements.
The key issues and changes in each platform
Print media is not as popular as E-media which has taken a sudden rise for things like promotion, reasons for this could be that print media is not as instant and free like E-Media. For example after the X-factor performance from Jessie J on the 28th November 2011 within seconds was on twitter criticising her saying ' her pitching for who you are was terrible'. If print media was still dominant over e-media the public audience would have to wait till the next day to read a newspaper or watch a talk show about her performance. Also print media mostly attracts the white collar audience which is people who go into the city of London typically in suits and are between the ages of 30 - 45 years old. It’s not at all likely for an adolescent to go to a newsagent and buy a newspaper when technology now allows instant news via phones, iPods or iPhones. I think Emedia is becoming the most successful of the three platforms especially the website YouTube which is the most popular for promoting new music from unsigned and signed artists. Broadcasting is taking dramatic changes some examples of this is the new sky+ box, webisodes and television programmes that show programmes online. The new Sky Box called Sky plus gives you the advantages of pausing programmes and recording programmes when you want at any time. This then doesn’t show the live showing once it has been recorded and then decreases the viewing figures. Online television allows the episodes to be shown on the website or on YouTube which are called webisodes which again decreases the viewing figures. On the other hand Emedia does has some disadvantages. People are drowned with information which could be false and it is hard to patrol. Social networking is the least reliable when gaining information about something for example a picture tweet of Jessie J in Barbados. Within seconds rumours started that Jessie J was pregnant and it was 'trending in twitter' (Trending is when it is the most talked about subject on twitter that day). This rumour stopped when Jessie J tweeted saying ' I’m not pregnant fans; I just ate a lot out there'. This is a simple example of how Emedia can be unreliable and is better to come from platforms such as broadcast where its licensed information such as talk shows, interviews, and programmes or magazines film reviews in them.
How each platform is responding and adapting to these changes.
Print Media - Most newspapers and magazines have their own websites now which enable users to get instant access to news happening. A very popular website called 'http://www.blogger.com/www.mediatakeout.com' gives instant news about celebrities and new stories about them. For example the first discovery of Beyonces baby bump was discovered on Media takeout and was considered a rumour and took the picture as edited. She then showed off her baby bump at the MTV Awards and it was then clarified as truth. So print media is responding to the changes by bringing e-media into the platform but offering stuff like Mac Donald’s vouchers which for example get given out for free in the metro which then encourages the public to get the newspaper. Also downloading applications for technology like iPods, androids, Blackberry Smartphone and iPods for print media.
Broadcasting - uses social networks to promote new films or new music from artists or a new show coming out. Twitter allows you to tweet absolutely anyone in the world so when it comes to promotion it is very easy to get a good audience excited for whatever is to be released
Emedia - has taken dramatic change and is now the preferred media platform.
How all three platforms promote super 8?
The guardian Super 8 Review by peter Bradshaw he says the film was part homage, part franchise and a little disappointing..
http://www.guardian.co.uk/film/2011/aug/04/super-8-review
He says in this article that JJ Abrams is paying homage to Steven Spielberg because the film pays tribute to his films such as ET and close encounters
This type of poster will be seen in magazines and posters
This is a billboard of super 8
EMEDIA
Super 8 Website
Super 8 was promoted by a viral marketing campaign, this received a big hype before the film was released. The way in which they did this was by setting up a super 8 website and this made users find out what the film was going to be about by making games and making a section of the website called the ‘editing room’ which would ask users to piece various clips together and when completed it showed part of the movie. The video game called ‘Portal 2’ includes a interactive trailer which involves the player in the train which was derailed in the movie and shows the carriage and the alien. http://www.youtube.com/watch?v=RkmUBa0Iucg
Super 8 Trailer
May 14 2010 – The first super 8 trailer http://www.youtube.com/watch?v=ZL4zXE-pAzs - This trailer shows the first parts of the movie and leaves a cliffhanger for all fans. This is known as the teaser trailer
March 14 2011 – The second super 8 trailers http://www.youtube.com/watch?v=tCRQQCKS7go
Was to be realized July 10th 2011 , received 6,241,233 views on YouTube.
Broadcast
Adverts
http://www.youtube.com/watch?v=j1CzuaFQ87M – Super 8 TV Spot
http://www.youtube.com/watch?v=m_GA2tiG1TU – Super 8 theatrical trailers
http://www.youtube.com/watch?v=J-1DqrgGZiM – Cast interview with Kevin Mc Carthy
http://www.youtube.com/watch?v=BBGE4SuLUQg – Interview with Hollywood streams
The sky review show – Super 8 http://movies.sky.com/super-8/review
LOOKING AT ALL PLATFORMS INDIVIDUALLY
Print Media
Looking at the poster for magazines and newspapers shown above. The specific thing that stands out would be the lighting. This type of lighting is called 'Back Lighting' and it creates a silhouetted effect which then creates a sense of mystery which is what Super 8 is about. Another thing that stands out in this poster is the way the actors have been placed in position. It looks like they are at a stance of shock and can’t move from what they have seen. This again creates a sense of mystery as too what exactly the light it coming from. The Iconography in this poster gives of the sense that it is a Sci-fi movie as the lights are coming from the sky, giving us an idea that it could be a UFO/space ship Space that have come from space. The written codes on this poster that stands out most is quite small but conveys again a sense of mystery the text reads ' IT ARRIVES'. This makes the audience then think about what it is, and from what we can see in the poster the audience automatically think it could be something from outer space.
Broadcasting
Looking at the super bowl TV spot for Super 8. The typical conventions used is the military , dark setting and everyone rushing around to get away from what is a threat to them. The Iconography used in this short advertisement, was the actors expressions. They looked either shocked, worried or scared which then gives us a sense of what exactly it is there looking at , as you can’t actually see what the threat is. There is narrative in this short TV spot the words spoken is:' Do not speak of this, if you do, it will find you' Giving us again the sense of horror and worry. The non diegetic sound behind the voice sounds like music you would expect to hear in documentaries like star trek for example. This is parallel sound and we would normally expect to hear this type of sound for a Sci-fi movie.
Emedia
Looking at the video game which came out before the movie was released gave the audience a real good feeling of what the movie was about. It shows the train crash but the player being in the train crash whereas in the movie we saw what was happening from outside the train crash. This type of technology allows the audience to be interactive and gives the audience the effect that they are actually involved in the movie of what is to happen, making the fans of the film more connected to what is going on. The setting alone puts the player in the train carriage which straight away you are involved in the crash and when the user watches the movie they can then identify with what is going on in the movie to what was going on in the game.
Platforms and Genre Codes
Similarities and differences between the three platforms on how super 8 is promoted
http://www.film4.com/reviews/2011/super-8 quick reviews
The similarities between the three platforms is that both of them provide the audience with interviews , for example like this interview printed the guardian and was interviewed by the director of super 8 JJAbrams. (http://www.guardian.co.uk/film/2011/aug/01/jj-abrams-spielberg-super-8 ), and these are interviews from then cast of super 8 http://nine-to-five.whereilive.com.au/lifestyle/story/super-8-video-interviews-el-fanning-kyle-chandler-and-joel-courtney/. The difference between print media and emedia is one is more popular/preferred than the other one. That would be E-Media, this platform attracts a wider audience more of the younger audience, and Print Media is becoming less preferred especially when magazines have now learnt to adapt to the changes and have made websites to thier magazines. They all promote Super 8 in a different way. E-Media promotes by bringing out games and setting up personal websites for fans and for the movie itself, whilst print media prints posters in newspapers or on billboards for a different audience for example the white collar audience. Broadcasting brings out trailers to TV's and trailers by e-media on websites like Youtube.
Who are super 8'S Targer audience
From my research there is confusion as to who are super 8's target audience, but i personally think this film is targeted at children aged 11-14 , reason for this is because in Super 8 the cast are trying to make a film to win at a film festival and its shows how children who are small can have big ideas and big dreams just like and this can identify with children in the audience.
With the way Super 8 promotes , it is not specifically targeted at there chosen target audience, its targeted at the parents/guardian. So this then tells me that there is more than one target audience, and as this film is paying homage to steven spielberg , a older audience will be attracted to go and watch it as, Steven Stielberg is known for his amazing films which recieved good feedback like ET and . Although mentioning this the way technology has developed children from the age of 8 learn how to use emedia and go on social sites where is how super 8 mainly promote. Another way in which its promoted to thier target audience is through braodcasting this can be seen by both target audiences. TV Spots and TV Trailers attract the target audience as you see the best parts of the film. Print Media is more targeted to the ABC1 social graded audience who are likely to take thier children to see the film , this is by posters in newspapers and in magazines. Emedia is the main and preferred way to promote. This attracts both target audiences again, for example super 8 brought out a game called Portal 2 which will attract a child to play the game and also cause peers to become interactive with the game.
Looking at each platform specifically
Print Media
This media platform mainly attracts the secondary audiences usally social graded ABC1 which is the middle class. The producer is mainly looking to attract the secondary audience through this platforms and ways in which they do this is by print posters in newspapers and posters in magazines to advertise the new release of after realease which involves DVDs and BLURAYS. The downfall with promoting on this type of media platform is, it doesnt really cause the fans to interact with the film as EMedia would. Away the audience canget an insight to the film is by interviews with the director and the cast to know more about the film and also to find out about the characters and thier experience with filming Super 8.
Emedia
This platform mainly attracts a younger audience or a more working class audience.
Who are super 8'S Targer audience
From my research there is confusion as to who are super 8's target audience, but i personally think this film is targeted at children aged 11-14 , reason for this is because in Super 8 the cast are trying to make a film to win at a film festival and its shows how children who are small can have big ideas and big dreams just like and this can identify with children in the audience.
With the way Super 8 promotes , it is not specifically targeted at there chosen target audience, its targeted at the parents/guardian. So this then tells me that there is more than one target audience, and as this film is paying homage to steven spielberg , a older audience will be attracted to go and watch it as, Steven Stielberg is known for his amazing films which recieved good feedback like ET and . Although mentioning this the way technology has developed children from the age of 8 learn how to use emedia and go on social sites where is how super 8 mainly promote. Another way in which its promoted to thier target audience is through braodcasting this can be seen by both target audiences. TV Spots and TV Trailers attract the target audience as you see the best parts of the film. Print Media is more targeted to the ABC1 social graded audience who are likely to take thier children to see the film , this is by posters in newspapers and in magazines. Emedia is the main and preferred way to promote. This attracts both target audiences again, for example super 8 brought out a game called Portal 2 which will attract a child to play the game and also cause peers to become interactive with the game.
Looking at each platform specifically
Print Media
This media platform mainly attracts the secondary audiences usally social graded ABC1 which is the middle class. The producer is mainly looking to attract the secondary audience through this platforms and ways in which they do this is by print posters in newspapers and posters in magazines to advertise the new release of after realease which involves DVDs and BLURAYS. The downfall with promoting on this type of media platform is, it doesnt really cause the fans to interact with the film as EMedia would. Away the audience canget an insight to the film is by interviews with the director and the cast to know more about the film and also to find out about the characters and thier experience with filming Super 8.
Emedia
This platform mainly attracts a younger audience or a more working class audience.
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