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Ipod Advertisement

What conventions does this trailer use to persuade the audience to buy the product?
What would be the main target audience for this trailer?
How is the product represented?
How does the brand encourage people to buy the product?


What conventions does this trailer use to persuade the audience to buy the product?

The conventions used to persuade the audience to buy the product was mainly the music and dancing, the music the dancers are dancing to is ' Hey Mama' by the Black Eye'd Peas which is an upbeat song and gets the audience to identify with the lyrics which are :' Hey mama , its that beat that make you move mama'. Looking specifically , we notice the dancers are silhouetted , but you can tell that they are of different ethnic background for example; The woman with an afro dancing to funk and also a white man with his hat on backwards, low combats and body popping which usually signifies a break dancer. This shows that the Ipod is made for everyone with it simplicity but up to date technology. Lastly the use of bright colours signifies a good feeling, letting the audience know that the Ipod is something good and exciting to have.

What would be the main target audience for this trailer?
This advertisement would attract Window users. Ipods were specifically made for a software called Itunes, with this software you can upload music, arrange into playlists , also buy music from the homepage but was available only on mac computers. But this in this trailer it lets the audience know that it is now made for Windows which goes out to a much broader audience , as it is the leading brand in computer whilst the Mac computer is still rising in popularity. This trailer reaches out to ages from 12 to 30/35 socio economically graded C1,C2,D, and would attract fun seekers and a more sophisticated audience.

How is the product represented?
In this trailer the dancers are silhouetted and the only thing standing out is the Ipod itself and the headphones because they are white. This shows that the music is coming from the Ipod and makes the creates a good feeling to make people dance as they do in the trailer. Also it advertises Itunes which is the only software available for the Ipod and gives the web address this enables the audience to download the software for free. The Ipod is represented as a product for everyone , as shown in the trailer there are different genres of dancing with people of different ethnic background. We are shown a Afro black woman dancing to funk which is popular within the black ethnicity. A white b-boy break dancing which is popular within the white ethnicity, a white woman with long hair club dancing and a black man with cainrows street dancing, which is again popular to black ethnicity. This tells the audience that this product is not specifically just made for Mac Users but is beneficial to everyone all over the world.

How does the brand encourage people to buy the product?
The brand of the Ipod is Apple which is the brand for mac computers, Itunes and all Iphones and Ipads. They encourage people to buy the product by making is accessible to Windows which is the leading brand in computers, this reaches a much wider audience as many people windows more than mac. It also gives the web address www.itunes.com which then gives the audience the advantage to download Itunes and also sell the Ipod.