Case Study Work - Robyn Fenti

Real name is Robyn Rihanna Fenty born February 20, 1988), known mononymously as Rihanna, is a Barbadian recording artist. Born in Saint Michael, Barbados, Rihanna moved to the United States at the age of 16 to pursue a recording career under the guidance of record producer Evan Rogers. She subsequently signed a contract with Def Jam Recordings.[1]

In 2005, Rihanna released her debut studio album, Music of the Sun, which peaked in the top ten of the Billboard 200 chart and features the Billboard Hot 100 top five hit single "Pon de Replay". In less

than a year, she released her second studio album, A Girl Like Me (2006), which peaked within the top-five in the United States, and produced her first Hot 100 number one single, "SOS". Rihanna's third studio album, Good Girl Gone Bad released in May 2007, spawned the international hit singles "Umbrella", "Don't Stop the Music", "Take a Bow" and "Disturbia", with an additional four singles being released. The album was nominated for nine Grammy Awards, winning Best Rap/Sung Collaboration for "Umbrella". Her fourth studio album Rated R (2009), produced the top-ten singles "Russian Roulette", "Hard" and "Rude Boy", with the latter achieving the number-one spot on the Billboard Hot 100. Loud (2010), Rihanna's fifth studio album, spawned the number-one hits "Only Girl (In the World)", "What's My Name?" and "S&M". "We Found Love" served as the lead single from Rihanna's sixth studio album, Talk That Talk (2011). The song was an international success, topping the charts in seventeen countries.

Rihanna's work has earned her numerous awards and accolades, including five American Music Awards, 18 Billboard Music Awards, two BRIT Awards and six Grammy Awards. She has achieved a total of eleven number one singles on the Billboard Hot 100 chart, becoming the youngest solo artist to achieve the feat.[2] Billboard named Rihanna the Digital Songs Artist of the 2000s decade, and ranked her as the seventeenth artist of the same decade.[3][4] She is the highest-selling digital artist in U.S. history.[5] Furthermore, she has also shipped 7.3 million album units in the U.S. as of September 2011.[6] Some of her singles have earned their place on the list of best-selling singles worldwide. Rihanna has sold more than 25 million albums and 60 million singles worldwide since the beginning of her career in 2005, which makes her one of the best selling artists of all time.[7][8]

Discography

Main articles: Rihanna discography and List of songs recorded by Rihanna

Music of the Sun (2005)

A Girl Like Me (2006)

Good Girl Gone Bad (2007)

Rated R (2009)

Loud (2010)

Talk That Talk (2011)

Filmography

Main article: Rihanna videography

Bring It On: All or Nothing (2006)

Battleship (2012)

Tours

Main article: List of Rihanna concert tours

Rihanna: Live in Concert Tour (2006)

Good Girl Gone Bad Tour (2007—2009)

Last Girl on Earth Tour (2010—2011)

Loud Tour (2011)

E-media

http://www.rihannanow.com/music/

Live tours, new movies out, new music,

https://twitter.com/#!/rihanna-

@rihanna

Talk That Talk in stores now! http://www.smarturl.it/TTT

LA BABY! • http://www.rihannanow.com

Following

4,449 TWEETS

755 FOLLOWING

14,220,252 FOLLOWERS

Production company website – Def Jam recording –

http://www.defjam.com/

Film website – Starring Rihanna as a weapon assistant

http://www.battleshipmovie.com/ Hits cinemas May 18^th 2012

Rihanna has on her website a chat accessible for her fans to chat on her website , but in order for you to do that you have to sign in with a facebook or twitter and allow access from your facebook to be able to chat with other people. This is worldwide

She also has a section on her site called ‘ RihannaNavy ‘http://myrihannanavy.com/ which is was initial made from a fan and now its part of her website and stuff she tweets about . its basically forums and blogs on Rihanna and the current news and gossip about her. Hottest topic is she is shortlisted to be playing Whitney Houston’s part in the biopic, She is rivalry with Jennifer Hudson who is also shortlisted.

Rihanna has fan made blogs . http://rihanna-blog.blogspot.com/ This gives insight and shows dedication from her fans…

Rihannas opinion on negative blogs

‘’R&B star Rihanna has blasted web blogs, claiming they are for people who hate themselves and have nothing better to do with their time. The Only Girl (In The World) singer spoke on Power 105.1's Ed Lover and Malikha Mallette show in the US yesterday, during which she revealed her strong opinion about blogs and the people who write them. She said: "I still read the blogs sometimes, it depends on what it is I am trying to find out. I'm a lot more numb to it now only because I understand what it is. "It's a community for people who don't have anything else to do and hate themselves, they hate their life, they hate their job, they hate their appearance, they are uncomfortable with who they are, so what makes them feel good is talking smack about other people, who they think they will never ever see in their life and they happen to be celebrities." The 22-year-old added: "It seems impossible to ever have the opportunity to say these things to their face, so they get to hide behind their computer.’’

Read more: Rihanna: Blogs Are For People Who Hate Themselves http://www.metrolyrics.com/2010-rihanna-blogs-are-for-people-who-hate-themselves-news.html#ixzz1nj3mjjum

Copied from MetroLyrics.com

Rihanna has many fan sites. Heres on of the many and the one at the top of the google search

http://rihannadaily.com/ http://www.youtube.com/watch?feature=player_embedded&v=E8ve4EOyaus – This is a video her fans made her for her birthday

Rihanna has many games - http://www.y8.com/games/rihanna_makeup_game

http://www.wambie.com/games/game/RIHANNA-game-1084.html These are usually made by fans , and not the production team..

 http://www.youtube.com/watch?feature=player_embedded&v=rLHLpxnsbuY

Ipod Advertisment

Ipod Advertisement

What conventions does this trailer use to persuade the audience to buy the product?
What would be the main target audience for this trailer?
How is the product represented?
How does the brand encourage people to buy the product?


What conventions does this trailer use to persuade the audience to buy the product?

The conventions used to persuade the audience to buy the product was mainly the music and dancing, the music the dancers are dancing to is ' Hey Mama' by the Black Eye'd Peas which is an upbeat song and gets the audience to identify with the lyrics which are :' Hey mama , its that beat that make you move mama'. Looking specifically , we notice the dancers are silhouetted , but you can tell that they are of different ethnic background for example; The woman with an afro dancing to funk and also a white man with his hat on backwards, low combats and body popping which usually signifies a break dancer. This shows that the Ipod is made for everyone with it simplicity but up to date technology. Lastly the use of bright colours signifies a good feeling, letting the audience know that the Ipod is something good and exciting to have.

What would be the main target audience for this trailer?
This advertisement would attract Window users. Ipods were specifically made for a software called Itunes, with this software you can upload music, arrange into playlists , also buy music from the homepage but was available only on mac computers. But this in this trailer it lets the audience know that it is now made for Windows which goes out to a much broader audience , as it is the leading brand in computer whilst the Mac computer is still rising in popularity. This trailer reaches out to ages from 12 to 30/35 socio economically graded C1,C2,D, and would attract fun seekers and a more sophisticated audience.

How is the product represented?
In this trailer the dancers are silhouetted and the only thing standing out is the Ipod itself and the headphones because they are white. This shows that the music is coming from the Ipod and makes the creates a good feeling to make people dance as they do in the trailer. Also it advertises Itunes which is the only software available for the Ipod and gives the web address this enables the audience to download the software for free. The Ipod is represented as a product for everyone , as shown in the trailer there are different genres of dancing with people of different ethnic background. We are shown a Afro black woman dancing to funk which is popular within the black ethnicity. A white b-boy break dancing which is popular within the white ethnicity, a white woman with long hair club dancing and a black man with cainrows street dancing, which is again popular to black ethnicity. This tells the audience that this product is not specifically just made for Mac Users but is beneficial to everyone all over the world.

How does the brand encourage people to buy the product?
The brand of the Ipod is Apple which is the brand for mac computers, Itunes and all Iphones and Ipads. They encourage people to buy the product by making is accessible to Windows which is the leading brand in computers, this reaches a much wider audience as many people windows more than mac. It also gives the web address www.itunes.com which then gives the audience the advantage to download Itunes and also sell the Ipod.

This Is It ( MSV)

Homework ms van 1

Analysis on Michael Jackson ‘ This is It’ Film Cover.

<!--[if !vml]--><!--[endif]-->This is it, is an American documentary concert film and it was directed by Kenny Ortega and in this documentary he films Jackson’s rehearsals and preparation for the concert. This concert cancelled due to his death just 18 days before the date and is the last film Michael Jackson starred in.

Mise-en-scene

The cover of ‘This is it’ gives the audience the impression that it’s something final , and also shows Michael doing his finishing dancing position which he is famously known for.  It also shows a silhouette of Michael Jackson, but instead of the typical black silhouette it shows the different shots of His concerts he has performed at which then gives the audience memories of his past shows. This is called Montage and this involves shots being placed next to each other that don’t really convey a direct narrative, it instead looks to convey a message or impression or maybe even as it was his last show, it would look to convey his long performing life story all put into different shots . The expectation from the audience would be something final so it has got to be something big and as Michael Jackson’s concert was planned to be his huge last act, the same amount of effort when into this and was emphasized in the film documentary.

The lighting used in this film cover is backlighting, this type of lighting is usually used for horror films when something unexpected is being released. This also creates that sort off effect, as nobody knows what to expect for Michael Jacksons last performance. The lighting and the positioning of Michael Jackson in the cover gives the audience a mysterious or disguised sort of effect, which then sets a mood of excitement as Michael was known for his amazing singing voice and dance moves, and keep the audience spectacle . The body language from the pose on the film cover shows confidence and is ready to give the world his last message with what he does best.

Michael will always be known to wear his blazer, trousers, white socks, hat and white glove. That was and will be Michael Jackson’s unique look although you can’t see the colour of his clothes you can see that he is typically wearing which is his hat, short trousers, and blazer which the audience then straight away identifies with and looks forward to yet another amazing film of Michael Jackson. On the film cover Michael poses on a stage, which again gives the audience a feel of what is to come; it is as if they are there and behind Michael Jackson and waiting for him to perform because it is taken from an angle the audience would be.

Techonophobes

Technophobes

Audience

Mainly white people

Social economically graded C1/D

Mostly females

Free spirits & Fun seekers

16 – 25 females

Institutions

BBC3 is mainly viewed by a young audience.

BBC3 Starts at 7pm as it is a new show, it should be an opening show

Every Wednesday for 8 weeks

1 Hour programme

As the institution is viewed by a young audience the programme will include 5 young people aged 16 – 20

 Also young presenters & interviewers who are techno freaks

Media Form

Expository & Reflexive

Information

Why are they scared?

What caused the phobia

Maybe look at the biological side of the phobias

Film the 5 people with technology ( cameras, laptops, tv's etc)

     

Codes & Conventions

Expect people who have a phobia of modern technology and the programme finds out exactly what it is they are scared of, but eventually try to find a way to overcome the fear.

Representations

Technology is seen as the future, does this mean no future for people with technophobia?

Opinion projecting from this programme: RIDICULOUS to be scared of technology as it is so dominant in everybody’s life today.

Include scientific explanation

Web blog

RubySmith33

Just seen the new programme shown on BBC3 called ‘Technophobes’. Seriously? I mean how you could be scared of laptops, phones, even television. Did you see the face on the 19 year old girl Natasha when she heard about the digital switchover, seriously that was not normal especially for someone who is around my generation.  You could tell that everyone in the programme genuinely had a strong fear of technology. But besides the bizarreness of this programme is was really entertaining also informative , I learnt a lot about how people are born with or gradually create these  weird phobias with the biological side given after each story from each person. Great show, weird subject.

5 Slide Homework

Mr Bush

Ruby Aworinde Smith
How does the industry promote film to audiences using?
Print media
The industry can promote film using posters in newspapers to a wide range of audience depending on what type of audience they want to reach out to for example: A film such as 'Happy Feet 2' which is a children’s film targeted at a social class E between the ages of 8 -13 years old , which could be advertised in the ' Metro ' because that newspaper is free and distributed at train stations and on buses where school children who are on their way to school can read that news paper.

Film magazines which could include written interviews with the film cast, which gives an insight to the film before you have even thought about going to see it.
　This poster was advertised in the ' Walking Newspaper'.


Broadcast media (TV/Radio/DVD)?
The industry can promote film by broadcast and this includes talks show, cinema, , film reviews, film awards and film premieres, schedules on television. Talk shows such as The Tonight Show with Conan O’Brien, have cast from films that has just been brought out or talk with the cast to try and get a sneaky peek before the film comes out. Advertisements on TV are the most popular way to advertise new films as they show the good bits of the film which make the audience want to watch it when released. http://www.youtube.com/watch?v=YTQRioQi9jo This is an example of a sneak peak of the movie twilight which was shown on TV before release.
E-Media
The industry can promote film by online talk shows such as these one (http://thefilmtalk.com/) This talk show provides all the episodes that has ever been listened too, and allows them to download the podcast and gives links to their twitter and face book to keep up to date with the latest films and reviews and critic comments. Emedia ranges from social networking sites such as twitter and face book which keeps fans interactive to bringing out games for that specific film, like in Super 8 http://www.youtube.com/watch?v=nMIai5t_K90. Not forgetting websites, trailers and advertisements.


The key issues and changes in each platform
Print media is not as popular as E-media which has taken a sudden rise for things like promotion, reasons for this could be that print media is not as instant and free like E-Media. For example after the X-factor performance from Jessie J on the 28th November 2011 within seconds was on twitter criticising her saying ' her pitching for who you are was terrible'. If print media was still dominant over e-media the public audience would have to wait till the next day to read a newspaper or watch a talk show about her performance. Also print media mostly attracts the white collar audience which is people who go into the city of London typically in suits and are between the ages of 30 - 45 years old. It’s not at all likely for an adolescent to go to a newsagent and buy a newspaper when technology now allows instant news via phones, iPods or iPhones. I think Emedia is becoming the most successful of the three platforms especially the website YouTube which is the most popular for promoting new music from unsigned and signed artists. Broadcasting is taking dramatic changes some examples of this is the new sky+ box, webisodes and television programmes that show programmes online. The new Sky Box called Sky plus gives you the advantages of pausing programmes and recording programmes when you want at any time. This then doesn’t show the live showing once it has been recorded and then decreases the viewing figures. Online television allows the episodes to be shown on the website or on YouTube which are called webisodes which again decreases the viewing figures. On the other hand Emedia does has some disadvantages. People are drowned with information which could be false and it is hard to patrol. Social networking is the least reliable when gaining information about something for example a picture tweet of Jessie J in Barbados. Within seconds rumours started that Jessie J was pregnant and it was 'trending in twitter' (Trending is when it is the most talked about subject on twitter that day). This rumour stopped when Jessie J tweeted saying ' I’m not pregnant fans; I just ate a lot out there'. This is a simple example of how Emedia can be unreliable and is better to come from platforms such as broadcast where its licensed information such as talk shows, interviews, and programmes or magazines film reviews in them.


How each platform is responding and adapting to these changes.
Print Media - Most newspapers and magazines have their own websites now which enable users to get instant access to news happening. A very popular website called 'http://www.blogger.com/www.mediatakeout.com' gives instant news about celebrities and new stories about them. For example the first discovery of Beyonces baby bump was discovered on Media takeout and was considered a rumour and took the picture as edited. She then showed off her baby bump at the MTV Awards and it was then clarified as truth. So print media is responding to the changes by bringing e-media into the platform but offering stuff like Mac Donald’s vouchers which for example get given out for free in the metro which then encourages the public to get the newspaper. Also downloading applications for technology like iPods, androids, Blackberry Smartphone and iPods for print media.

Broadcasting - uses social networks to promote new films or new music from artists or a new show coming out. Twitter allows you to tweet absolutely anyone in the world so when it comes to promotion it is very easy to get a good audience excited for whatever is to be released

Emedia - has taken dramatic change and is now the preferred media platform.


How all three platforms promote super 8?
Print
The guardian Super 8 Review by peter Bradshaw he says the film was part homage, part franchise and a little disappointing..
http://www.guardian.co.uk/film/2011/aug/04/super-8-review
He says in this article that JJ Abrams is paying homage to Steven Spielberg because the film pays tribute to his films such as ET and close encounters

This type of poster will be seen in magazines and posters

This is a billboard of super 8


EMEDIA
Super 8 Website
Super 8 was promoted by a viral marketing campaign, this received a big hype before the film was released. The way in which they did this was by setting up a super 8 website and this made users find out what the film was going to be about by making games and making a section of the website called the ‘editing room’ which would ask users to piece various clips together and when completed it showed part of the movie. The video game called ‘Portal 2’ includes a interactive trailer which involves the player in the train which was derailed in the movie and shows the carriage and the alien. http://www.youtube.com/watch?v=RkmUBa0Iucg
Super 8 Trailer
May 14 2010 – The first super 8 trailer http://www.youtube.com/watch?v=ZL4zXE-pAzs - This trailer shows the first parts of the movie and leaves a cliffhanger for all fans. This is known as the teaser trailer
March 14 2011 – The second super 8 trailers http://www.youtube.com/watch?v=tCRQQCKS7go
Was to be realized July 10^th 2011 , received 6,241,233 views on YouTube.

Broadcast
Adverts
http://www.youtube.com/watch?v=j1CzuaFQ87M – Super 8 TV Spot
http://www.youtube.com/watch?v=m_GA2tiG1TU – Super 8 theatrical trailers
http://www.youtube.com/watch?v=J-1DqrgGZiM – Cast interview with Kevin Mc Carthy
http://www.youtube.com/watch?v=BBGE4SuLUQg – Interview with Hollywood streams
The sky review show – Super 8 http://movies.sky.com/super-8/review
LOOKING AT ALL PLATFORMS INDIVIDUALLY

Print Media
Looking at the poster for magazines and newspapers shown above. The specific thing that stands out would be the lighting. This type of lighting is called 'Back Lighting' and it creates a silhouetted effect which then creates a sense of mystery which is what Super 8 is about. Another thing that stands out in this poster is the way the actors have been placed in position. It looks like they are at a stance of shock and can’t move from what they have seen. This again creates a sense of mystery as too what exactly the light it coming from. The Iconography in this poster gives of the sense that it is a Sci-fi movie as the lights are coming from the sky, giving us an idea that it could be a UFO/space ship Space   that have come from space. The written codes on this poster that stands out most is quite small but conveys again a sense of mystery the text reads ' IT ARRIVES'. This makes the audience then think about what it is, and from what we can see in the poster the audience automatically think it could be something from outer space.

Broadcasting
Looking at the super bowl TV spot for Super 8. The typical conventions used is the military , dark setting and everyone rushing around to get away from what is a threat to them. The Iconography used in this short advertisement, was the actors expressions. They looked either shocked, worried or scared which then gives us a sense of what exactly it is there looking at , as you can’t actually see what the threat is. There is narrative in this short TV spot the words spoken is:' Do not speak of this, if you do, it will find you' Giving us again the sense of horror and worry. The non diegetic sound behind the voice sounds like music you would expect to hear in documentaries like star trek for example. This is parallel sound and we would normally expect to hear this type of sound for a Sci-fi movie.


Emedia
Looking at the video game which came out before the movie was released gave the audience a real good feeling of what the movie was about. It shows the train crash but the player being in the train crash whereas in the movie we saw what was happening from outside the train crash. This type of technology allows the audience to be interactive and gives the audience the effect that they are actually involved in the movie of what is to happen, making the fans of the film more connected to what is going on. The setting alone puts the player in the train carriage which straight away you are involved in the crash and when the user watches the movie they can then identify with what is going on in the movie to what was going on in the game.











Platforms and Genre Codes

Similarities and differences between the three platforms on how super 8 is promoted

http://www.film4.com/reviews/2011/super-8 quick reviews

 The similarities between the three platforms is that both of them provide the audience with interviews , for example like this interview printed the guardian and was interviewed by the director of super 8 JJAbrams. (http://www.guardian.co.uk/film/2011/aug/01/jj-abrams-spielberg-super-8 ), and these are interviews from then cast of super 8 http://nine-to-five.whereilive.com.au/lifestyle/story/super-8-video-interviews-el-fanning-kyle-chandler-and-joel-courtney/. The difference between print media and emedia is one is more popular/preferred than the other one. That would be E-Media, this platform attracts a wider audience more of the younger audience, and Print Media is becoming less preferred especially when magazines have now learnt to adapt to the changes and have made websites to thier magazines. They all promote Super 8 in a different way. E-Media promotes by bringing out games and setting up personal websites for fans and for the movie itself, whilst print media prints posters in newspapers or on billboards for a different audience for example the white collar audience. Broadcasting brings out trailers to TV's and trailers by e-media on websites like Youtube.

Who are super 8'S Targer audience
From my research there is confusion as to who are super 8's target audience, but i personally think this film is targeted at children aged 11-14 , reason for this is because in Super 8 the cast are trying to make a film to win at a film festival and its shows how children who are small can have big ideas and big dreams just like and this can identify with children in the audience.

With the way Super 8 promotes , it is not specifically targeted at there chosen target audience, its targeted at the parents/guardian. So this then tells me that there is more than one target audience, and as this film is paying homage to steven spielberg , a older audience will be attracted to go and watch it as, Steven Stielberg is known for his amazing films which recieved good feedback like ET and . Although mentioning this the way technology has developed children from the age of 8 learn how to use emedia and go on social sites where is how super 8 mainly promote. Another way in which its promoted to thier target audience is through braodcasting this can be seen by both target audiences. TV Spots and TV Trailers attract the target audience as you see the best parts of the film. Print Media is more targeted to the ABC1 social graded audience who are likely to take thier children to see the film , this is by posters in newspapers and in magazines. Emedia is the main and preferred way to promote. This attracts both target audiences again, for example super 8 brought out a game called Portal 2 which will attract a child to play the game and also cause peers to become interactive with the game.

Looking at each platform specifically

Print Media
This media platform mainly attracts the secondary audiences usally social graded ABC1 which is the middle class. The producer is mainly looking to attract the secondary audience through this platforms and ways in which they do this is by print posters in newspapers and posters in magazines to advertise the new release of after realease which involves DVDs and BLURAYS. The downfall with promoting on this type of media platform is, it doesnt really cause the fans to interact with the film as EMedia would. Away the audience canget an insight to the film is by interviews with the director and the cast to know more about the film and also to find out about the characters and thier experience with filming Super 8.

Emedia
This platform mainly attracts a younger audience or a more working class audience.

Super 8 Media Platforms 2

Print

The guardian Super 8 Review by peter Bradshaw he says the film was part homage, part franchise and a little dissapointing..

http://www.guardian.co.uk/film/2011/aug/04/super-8-review

He says in this article that JJ Abrams is paying homage to steven spielberg because the film pays tribute to his films such as ET and close encounters

This type of poster will be seen in magazines and posters

This is a billboard of super 8

 

EMEDIA

Super 8 Website

Super 8 was promoted by a viral marketing campaign , this recieved a big hype before the film was released. The way in which they did this was by setting up a super 8 website and this made users find out what the film was going to be about by making games and making a section of the website  called the ‘editing room’  which would ask users to peice various clips together and when completed it showed part of the movie. The video game  called ‘ Portal 2’ includes  a interactive trailer which involves the player  in the train which was derailed in the movie and shows the carriage and the alien. http://www.youtube.com/watch?v=RkmUBa0Iucg

Super 8 Trailer

May 14 2010 – The first super 8 trailer  http://www.youtube.com/watch?v=ZL4zXE-pAzs  - This trailer shows the first parts of the movie and leaves a cliffhanger for all fans. This is known as the teaser trailer

March 14 2011 – The second super 8 trailer http://www.youtube.com/watch?v=tCRQQCKS7go

Was to be realised july 10^th 2011 , recieved 6,241,233 views on youtube.

Broadcast

 Adverts

http://www.youtube.com/watch?v=j1CzuaFQ87M – Super 8 TV Spot

http://www.youtube.com/watch?v=m_GA2tiG1TU – Super 8 theatrical trailer

http://www.youtube.com/watch?v=J-1DqrgGZiM – Cast interview with Kevin Mc Carthy

http://www.youtube.com/watch?v=BBGE4SuLUQg – Interview with Hollywood streams

The sky review show – Super  8 http://movies.sky.com/super-8/review

Super 8 Media Platforms

Print

The guardian Super 8 Review by peter Bradshaw he says the film was part homage, part franchise and a little dissapointing..

http://www.guardian.co.uk/film/2011/aug/04/super-8-review

He says in this article that JJ Abrams is paying homage to steven spielberg because the film pays tribute to his films such as ET and close encounters

This type of poster will be seen in magazines and posters

This is a billboard of super 8

 

EMEDIA

Super 8 Website

Super 8 was promoted by a viral marketing campaign , this recieved a big hype before the film was released. The way in which they did this was by setting up a super 8 website and this made users find out what the film was going to be about by making games and making a section of the website  called the ‘editing room’  which would ask users to peice various clips together and when completed it showed part of the movie. The video game  called ‘ Portal 2’ includes  a interactive trailer which involves the player  in the train which was derailed in the movie and shows the carriage and the alien. http://www.youtube.com/watch?v=RkmUBa0Iucg

Super 8 Trailer

May 14 2010 – The first super 8 trailer  http://www.youtube.com/watch?v=ZL4zXE-pAzs  - This trailer shows the first parts of the movie and leaves a cliffhanger for all fans. This is known as the teaser trailer

March 14 2011 – The second super 8 trailer http://www.youtube.com/watch?v=tCRQQCKS7go

Was to be realised july 10^th 2011 , recieved 6,241,233 views on youtube.

Broadcast

 Adverts

http://www.youtube.com/watch?v=j1CzuaFQ87M – Super 8 TV Spot

http://www.youtube.com/watch?v=m_GA2tiG1TU – Super 8 theatrical trailer

http://www.youtube.com/watch?v=J-1DqrgGZiM – Cast interview with Kevin Mc Carthy

http://www.youtube.com/watch?v=BBGE4SuLUQg – Interview with Hollywood streams

The sky review show – Super  8 http://movies.sky.com/super-8/review